But for SFR it is that of a pilot project

Five years after the introduction of the third generation of mobile telephony in France, both announced mobile multimedia revolution is perhaps finally about to trigger. Since the advent of this standard which allows high-speed data transfer, consumers can use their mobile not only to call and send SMS messages but also to share videos, music and surf the Internet. But with convergence accelerates in the terminals, the operators themselves are more confined to the phone and begin to sell electronic books after a SFF PC. The American ATT has thus signed an agreement with Sony to market the "e-reader" 3 G touch screen.

Baptized Daily Edition, this device allows you to download books and the press via the operator network. It will be sold at 399 dollars as soon as the month of December in the United States. The Japanese group wants to counter the offensive of Amazon. The bookseller online already has his e-book - the Kindle - which uses the Sprint network, the third operator across the Atlantic. And Apple is looking to develop a "tablet PC", kind of iPod Touch more, which could very well serve as e-book. In France, the folder is less advanced. While SFR and Orange test their own "e-books", manufactured by computer manufacturers such as Korean Ganaxa, iRex Dutch or French Bookeen. And they have no intention to pass by simple distributors like Amazon. But for SFR, "it is that of a pilot project." This is not a priority by the end of the year. "Any remains yet to be implemented with the French publishers, both in terms of economic model of price". Another development which date of 2008, the boom of the SFF. Apparatus for Acer, Asus, Dell and HP, funded by mobile operators, sell like hotcakes. They allow access to the Internet in mobility. Orange has upgraded its range early in the week. Mobile operators subsidise even PC laptops, classic, sold with a key 3 G through the sale of an Internet subscription for 12 or 24 months. Finally, since early August, Orange markets designed by LG 3 G watch.

Increase in turnover

In short, mobile broadband networks enable operators to sell products other than phones. Is it more profitable to sell phones In any case, this allows sales to grow. June 30, 2009, Orange claimed 419.000 client to its offer of mobile access to the Internet via a laptop PC - "Internet EveryWhere" - against 76,000 a year earlier. This offer is often chosen in addition to ADSL and it costs 39.90 euros per month with a commitment for two years or so 49.90 euros for six hours of connection, Orange completes its 3 G network and earning money. Mobile non-voix - which include SMS, music, mobile Internet - now represent nearly one quarter of the turnover of the operator. This allowed the average revenue per subscriber increased by 1 in one year. On average, a customer of Orange was 5.40 EUR per month in data services in the second quarter of 2007. Over the same period two years later, this figure rose to 7.80 euros. 22 Million customers, increase of the turnover - equivalent to 53 million euros each month - is significant. This supplement of turnover is not due to the key 3 G - iPhone plays also a not insignificant role. Remains that the operators fully understood that needed them to diversify the sale of equipment connected to their network. Another novelty, executives numériques photo as "Tabbee" - this digital touch screen Tablet sold by Orange 249 euros and which provides access to all content on the computer at home. In short, the operators follow consumers regardless of the terminal.