The unsuccessful will be many including in the ranks of the French banks pretends to be surprised a great connoisseur of the folderA wonderful starting point for this Odyssey KrugAfter all RTE and ERDF are not in a financial emergencyLast Rodeo succeededThe film is quite pessimisticAppointments may be made with the judges before ChristmasCompanies that have significant reserves of cashAccording to Fortis the risk premium of UOutside the bingtuan the happiness annoysSmall alphabet book of good and bad news for the new yearAnne-Charlotte Amory, President of the Piper Champagnes and Charles Heidsieck (Group Rémy Cointreau) describes the home as one of the most contemporary and daring of the Champagne vineyard, by historical tradition. The Queen Marie-Antoinette in the "high society" New York of the 19th century, the inclusion of his name in time commissioned him to always innovate. Our time will be dictated to rejuvenate his image and to regroup his forces in a new Headquarters reflecting the technical nature of a trade all precision and attention to the service of excellence. "And since the champagne is a wine of Assembly, we have chosen to assemble two talents recognized for their skills of architect and designer," says President, framed Jacques Ferrier and Ferruccio Laviani, two craftsmen of this implementation. Allies for the occasion, each played its partition in compliance "with the audacity to thread". After one hundred forty years past boulevard Henry-Vasnier, in the centre of Reims, the venerable House joined the vineyard on the site where the wines of the two marks are developed Piper and Charles Heidsieck. At old address on the Hill Saint-Nicaise, it retains its gallo-romaines crayères where based, 25 metres below ground, the precious bottles: 47 cavities spread over 3 hectares and connected by tunnels dug in the 19th century. On the surface, Ferruccio Laviani proceeded to interior design of the flag of the 1920s in open reception salon on wood, light and intimate at the same time, in a creamy atmosphere enhanced black and gold on background of foliage.
Bubble packaging
This Art Deco madness revisited by modernity is the historical counterpoint to radically modern headquarters built on the driveway of the vineyards, at the exit of Reims, between vine ceps and production centre. Chosen from among four architects consulted in May 2006, Jacques Ferrier has responded to the will of the contracting authority to settle in the heart of the action, "there where things are", assuming with elegance, or even a certain preciousness, industrial and technical site registry. "The headquarters should not be offset with the nearby production unit, said the architect, and share the same concern for effectiveness to create a strong image with nothing artificial." Giro-pallets, which orchestrated the movement of rotation required by the development of wine, it were bolstered in mechanical inspiration which is his trademark, with the metal for base material and the theme of the grid to ground. The designer of the city of Eric Tabarly, in Lorient sailing, and the future Pavilion of the France at the Shanghai 2010 Expo, has nothing reneged his credo for the prestigious cause of champagne. The engineer behind the architect, ensuring it places beautiful and sustainable within immediate reach of Rationalist thinking that animates it. It is the native of Limoux, fifty years next year, monte in range and opens to the decorative effect of a reinforcement mat of anodized aluminium enclosing the entire building. "As our habit, a second facade allows to control atmosphere and give the project a unitary image", says Jacques Ferrier, who speaks without complex of "packaging". The 2.000 square metres of the program (offices and meeting rooms) housed in a succession of pavilions interspersed with patios are thus sheltered under a metal frame which absorbs the volumetric and smooth appearance. Etirée on about 100 metres, this steel cage draws "a building simple and clear that the form is based on the economy of the wine-growing structures". Unless its silhouette broken Ridge evokes the horizon of the mountain of Reims The landscape dimension of the book doubles as an explicit reference to the product, expressed by the metal skin "whose golden color and cutting suggest the ferment of the champagne". But the bubbles are here recarved to the square on an orthogonal frame. Seven types of more or less openwork panels wedged in the footsteps of the frame profiles, are prepared to dissolve the material in the sky and to the transparency front offices and patios. The envelope is sufficient to give an image of luxury despite the frugality of the process and the means implemented (construction costs: EUR 4 million). It is consistent in addition to the landscape. "This form without explicit scale installs the object in the site," says the architect. Its strong presence is everything in fineness. The development of the approaches by the landscape of the TER team participates in this Ethereal image by silky lawns and vaporous bushes. Domesticated in alignments of boxwood, nature advances on the forecourt the protective framework of the structure and is introduced in the patios. Contained inside buildings are simple boxes also built in metal, the structure composed of alternating panels of aluminum and glass envelope. Ferruccio Laviani grabbed places by drawing a furniture integrated with architecture: waiting rooms engravés in the floor of the hall and Bank home in crater, grey pseudo-boiseries in meeting rooms... All ripples of malice, mixing industrial neutrality and decorative novelties, without forgetting the plant environment distilled behind the bubbles of the enclosure. The euphoria is not far away.